Case Study: Colombiana Boutique drives engagement and add-to-cart sales with TikTok for Business

Driving engagement with hashtag targeting and inspiring creator testimonials

Colombiana Boutique, an inclusive Colombian fashion e-commerce brand for women of all shapes and sizes, wanted to better understand how TikTok for Business could fit into its holiday marketing mix. The customer aimed to use the platform to drive more conversions, add-to-cart actions, and complete payments, taking advantage of TikTok’s popularity and the #TikTokMadeMeBuyIt trend.

TikTok for Business ran a Conversion campaign optimized for Add to Cart and Complete Payment, using the TikTok Shopify Pixel for tracking and hashtag targeting around seasonal terms like #Thanksgiving and #BlackFriday. With four creator-led video ads featuring testimonials and a 50% off Black Friday offer, the campaign generated over 53K video views, a 3.70% engagement rate, 135 add-to-cart sessions, and a 2.32% CTR, while one creator post also went viral with millions of views.

Colombiana Boutique