Case Study: Invisalign achieves 3,000% follower growth and 127% increase in CTR with TikTok for Business

Driving efficient web traffic with TikTok creators

Invisalign partnered with TikTok for Business to connect with new audiences on TikTok and position its clear-aligner treatment as the go-to option for teeth straightening. The challenge was to drive efficient web traffic and build brand consideration among TikTok users, so they used creator partnerships alongside TikTok for Business formats like In-Feed Video and Spark Ads.

TikTok for Business enabled creators to share authentic Invisalign treatment stories in their own voice while amplifying those posts with In-Feed Video and Spark Ads. The campaign delivered strong site traffic and measurable impact: a 3,000% increase in followers for @invisalignofficial, a 127% increase in click-through rate, and a 27% decrease in cost per unique visitor.

Invisalign