Case Study: 1112 Delivery boosts app installs and conversions with TikTok for Business

Driving effective app installations and conversions with the TikTok Creative Programme

1112 Delivery, an online food delivery platform in Thailand, wanted to reach more hungry customers and drive app installs in a crowded market. Working with TikTok for Business, the company set out to create a targeted campaign that would engage Thai foodies on TikTok and encourage them to download the app.

TikTok for Business used auction ads with the app install objective, paired with the TikTok Creative Programme and placements across TikTok and Pangle. The campaign used relatable, humorous videos and smart audience targeting, delivering a 6x lower CPI, 2.5x higher CTR, and 2.9x higher CVR, along with a 78% increase in average watch time per video and 142% higher average watch time per person.

1112 Delivery