Case Study: Motorola drives e-commerce growth with TikTok for Business

Driving e-commerce through a full-funnel TikTok partnership

Motorola partnered with TikTok for Business to launch its new edge+ phone in a crowded smartphone market. The goal was to build awareness and consideration around features like the high-res cameras, larger storage, and two-day battery life, while also driving quality traffic to the product page and converting sales.

TikTok for Business executed a full-funnel campaign using TopView, Top Feed, a #FindYourEdge hashtag challenge, TikTok Instant Page, and creator-led In-Feed Video ads. The campaign delivered 190M impressions and 7M clicks on launch day, reached more than 57M people, generated 2.88B hashtag challenge video views, improved brand lift above benchmarks, reduced bounce rate by 16%, increased site duration by 4x, doubled CTR, and lowered CPM by 15%.

Motorola

Rebecca Silbar

Social Media Manager