Case Study: HP achieves brand-safe ad recall lift with TikTok for Business

Driving brand lift and brand safety adoption

HP partnered with TikTok for Business to promote its Spectre x360 laptop while maintaining strong brand safety standards. As a household-name tech company, HP needed a new channel that could deliver awareness without placing ads next to unsuitable content.

TikTok for Business supported HP with a Brand Lift Study, reserve In-Feed Ads, auction In-Feed Ads, and DoubleVerify brand safety measurement. The campaign reached more than 7 million TikTok users, drove a 3.8% lift in ad recall, and achieved 99.43% of impressions verified as brand safe, helping HP continue expanding its use of TikTok for Business advertising.

HP