Case Study: Deutsche Telekom boosts brand awareness with TikTok for Business

Driving brand awareness for German telecommunications company Telekom amongst a brand new audience

Deutsche Telekom worked with TikTok for Business to raise awareness and strengthen brand reputation among a new audience across Germany. The telecom company wanted a more relatable, authentic way to connect with the TikTok community, and used a Community Week campaign centered on an In-Feed Ad called #FragtTelekom or #AskTelekom.

TikTok for Business supported Deutsche Telekom with a mix of paid and organic content, including Spark Ads and native videos answering community questions throughout the week. The campaign delivered a 3.74% engagement rate, 5.78-second average watch time, and 27,300 new followers, showing strong audience interest and engagement.

Deutsche Telekom