Case Study: KOHO boosts brand awareness with TikTok for Business

Driving brand awareness and inviting young Canadians to ‘Ditch the BS'

KOHO partnered with TikTok for Business to drive brand awareness for its free spending and savings account. As a new presence on the platform, KOHO wanted to reinforce its value proposition as a financial app that delivers strong services without the fees charged by traditional banks.

TikTok for Business launched KOHO’s first awareness-focused campaign on TikTok using In-Feed Ads through TikTok Ads Manager and creator-led content from four well-known creators. The campaign reached 14.8 million video views and 16 million impressions, with a reach of more than 2.6 million, and delivered measurable brand lift results including a 15.6% increase in ad recall and a 9.9% lift in brand awareness.

KOHO