Case Study: Snoop achieves lower CPI and CPA with TikTok for Business Smart+ and Spark Ads

Driving brand awareness and installs for money saving app Snoop amongst a brand new audience

TikTok for Business helped Snoop, a UK-based personal finance app, grow its user base with higher-quality app installs. Snoop wanted users who would do more than install the app, especially connecting their bank accounts through Open Banking and engaging with core features, while also dealing with iOS attribution limits, delayed SKAdNetwork postbacks, and the need for constant fresh creative.

To address this, TikTok for Business used Smart+ automation with Spark Ads and creator-led content, allowing Snoop to run authentic creator posts efficiently and optimize delivery in real time. The result was a 40% reduction in CPI and a 62% drop in CPA for the key in-app conversion event, while also making creative testing faster and more scalable.

Snoop