Case Study: Cetaphil achieves 24M impressions and +18.4% ad recall with TikTok for Business

Driving brand affinity for Cetaphil skincare amongst Canadian consumers

Cetaphil partnered with TikTok for Business to boost brand awareness, affinity and trial among Canadian consumers. New to the platform, Cetaphil's challenge was to create authentic, TikTok-native content and reach consumers in a way that would drive consideration and ultimately sales using the TikTok platform and ad formats like One Day Max In-Feed Ads and in-feed video.

TikTok for Business activated creator-driven routines and a mix of One Day Max In-Feed Ads plus an always-on in-feed video strategy to amplify reach. The campaign delivered 24.4 million impressions, 22.9 million video views, a 5.4% lift in brand awareness and an 18.4% lift in ad recall, demonstrating strong engagement and measurable brand impact.

Cetaphil

Namita Sapra

Brand Manager-Media