Case Study: KIA drives awareness and engagement with TikTok for Business

Driving awareness, intrigue and interest around KIA's newest SUV in Australia

KIA worked with TikTok for Business to promote the launch of its all-new Stonic SUV in Australia. The challenge was to build awareness, intrigue, and interest among younger audiences for Kia’s newest, stylish, and innovative vehicle.

TikTok for Business used its TopView ad solution, paired with a custom soundtrack, to create a highly immersive campaign that connected Kia with TikTok’s engaged community. The campaign delivered more than 8.3 million impressions, a 16.29% click-through rate, and a 16.52% engagement rate, outperforming multiple benchmarks and making Kia the first auto brand in Australia to run an independent TopView campaign outside of a Branded Hashtag Challenge.

KIA