Case Study: TOA Paint Group achieves 84M video views and 8.9M engagements with TikTok for Business

Driving awareness for classic paint colors with a new generation of Thai consumers

TOA Paint Group, Thailand’s leading paint brand, wanted to raise awareness of its classic 4 Seasons Paint among a younger, highly engaged audience. Working with TikTok for Business, TOA faced the challenge of turning initial exposure into meaningful interaction by using formats and creative that appeal to Gen Z and younger consumers.

TikTok for Business helped TOA launch the #สีทนได้ Branded Hashtag Challenge (supported by TopView ads, Discover tab placement and Banner promotion), using an original music track, prominent creators and cash incentives for top-performing videos to boost completion and participation. The campaign exceeded benchmarks with over 1.3 million Hashtag Challenge page views, 84 million video views and 8.9 million engagements, delivering strong reach and engagement for TOA via TikTok for Business.

TOA