Case Study: Viu drives mass awareness for The Broken Marriage Vow with TikTok for Business Top Feed

Driving awareness for a TV show launch with Top Feed premium placement

Viu, a leading video streaming provider in Southeast Asia, wanted to drive awareness for the launch of the second season of The Broken Marriage Vow among fans in the Philippines. Working with TikTok for Business, the company aimed to reach existing viewers on TikTok and generate as much excitement as possible for the new season.

TikTok for Business used Top Feed premium placement in Reach & Frequency campaigns, paired with TikTok-native teaser and clip creatives featuring fan reactions and reviews. The campaign delivered a 10% uplift in ad recall, an 8.9% uplift in brand association, and a 3.5% lift in purchase intent, while also achieving a 32.52% 6-second video view-through rate, 7.73% 100% video views, and an average watch time of 11.35 seconds.

Viu