Case Study: Sony Pictures boosts awareness for Bullet Train with TikTok for Business

Driving awareness for a new film for Sony Pictures in Italy

Sony Pictures Italia partnered with TikTok for Business to promote the release of its new film, *Bullet Train*, in Italy. The challenge was to build major awareness around the movie’s launch and drive audience interest for the film, leveraging TikTok as a key platform for reaching viewers.

TikTok for Business supported the campaign with a long-running In-Feed Ad campaign using a video view objective, paired with creator-led native content and Spark Ads. More than 15 creators produced diverse, TikTok-style videos that boosted engagement and shareability, helping the campaign generate 59.7 million impressions, including 8.8 million from Spark Ads, while delivering a 26% increase in CTR, a 211% increase in engagement rate, a 28% lower CPM, and a 66% lower cost per video view versus brand ads.

Sony Pictures