Case Study: Too Faced achieves 7.6M impressions and 1.3M clicks (18.38% CTR) with TikTok for Business

Driving awareness and sales for ‘Lip Injection Extreme’ lip gloss among Gen Z women in the UK

Too Faced, a cruelty-free beauty brand, sought to capture the attention of Gen Z women in the UK and drive awareness and sales for its Lip Injection Extreme lip gloss. They partnered with TikTok for Business and chose a Brand Takeover ad to reach an always-on, attention-short Gen Z audience with a bold, vertical-first creative.

TikTok for Business executed a full-screen Brand Takeover featuring bright, dynamic visuals, split-screen before-and-after product demos, consistent branding and a strong CTA to drive purchases on the Too Faced website. The one-day campaign delivered 7.6 million impressions (2.54 million unique), 1.3 million clicks and an 18.38% CTR, exceeding UK benchmarks and driving significant awareness and sales intent.

Too Faced