Case Study: Citroën AMI boosts brand awareness with TikTok for Business

Driving awareness and consideration for Citroën’s fully electric and sustainable urban mobility vehicle

Citroën AMI partnered with TikTok for Business to boost brand awareness and relevance among a young audience on TikTok. The challenge was to showcase AMI’s key advantages—its accessibility from age 15, electric nature, and range—in a way that felt native, engaging, and aligned with the “AMImanera” concept.

TikTok for Business delivered a blended media strategy using TopView, TikTok Pulse, and an in-feed campaign, combining creator-led native creative from Marina Rivers and Belu with premium placements. The campaign outperformed benchmarks with 3x completed video views, +83% average watch time, and +31% engagement rate, while also exceeding market benchmarks by +61% in video view rates.

Citroën AMI

Davide Nava

Communication Manager