Case Study: Traveloka boosts awareness and ad recall with TikTok for Business

Driving Awareness and Ad Recall with R&F Top Feed and Auction Ads

Traveloka partnered with TikTok for Business to boost awareness of its Lebaran travel promotions in Indonesia during a highly competitive post-pandemic holiday season. The travel platform needed to promote flight and hotel offers while maximizing brand awareness, ad recall, and video views.

TikTok for Business supported Traveloka with a campaign using Reach & Frequency Top Feed placements and Auction ads with a Video View objective, featuring the “Temu Kangen” creative theme. The campaign delivered more than 156 million impressions, 1.2 million completed views, and a 5.7% lift in ad recall, helping Traveloka reach audiences effectively and stand out in TikTok’s For You feed.

Traveloka

Shirley Lesmana

Chief Marketing Officer