Case Study: Photomyne achieves 27.5% app install conversion and 50% lower CPA with TikTok for Business

Driving app installs and subscriptions while reducing production costs with Spark Ads

Photomyne is a digital memories photo-app suite with millions of users that wanted to launch its Business Account on TikTok for Business to build brand awareness, drive app installs and subscriptions, and improve cost efficiency. The brand aimed to test Spark Ads, a native ad format, to scale organic creatives and reach new demographics and geographies.

TikTok for Business used the TikTok Creator Marketplace and Spark Ads to partner with 10 mid-tier creators across DIY, Art, Tech, and Family categories, generating 12 organic posts and promoting top-performing videos through TikTok’s auction platform. The campaign delivered a 5x increase in video views, 2x increase in engagement, a 9.2% engagement rate on creator videos, 37% organic uplift, a 28% reduction in video production costs, a 27.5% conversion rate for app installs, and a 50% decrease in Free Trial CPA.

Photomyne

Nir Tzemah

Chief Executive Officer