Case Study: WeMoney boosts awareness and app downloads with TikTok for Business

Driving app installations through an always-on UCG campaign

WeMoney, an Australia-based personal finance app for young adults, wanted to use TikTok for Business and TikTok Ads Manager to build brand awareness while driving as many app downloads as possible. The company needed strong engagement to meet its campaign goals and attract users likely to convert.

TikTok for Business helped WeMoney run In-Feed Ads with casual, TikTok-style creative, a strong call to action, and optimization for the app-download event. Using official TikTok Creators and authentic user-style videos, WeMoney built trust and connection with viewers, and the campaign delivered a 5.87% conversion rate, a $0.37 cost per click, and 1.9 million impressions, making TikTok the company’s top channel by cost per acquisition.

WeMoney