Case Study: Yubo achieves 238K app downloads with TikTok for Business

Driving app downloads of the Yubo friendship app through TikTok's auction platform

Yubo, a friendship app for young people aged 13–25, wanted to expand its user base and drive new downloads. To turn awareness into installs, Yubo partnered with TikTok for Business and used TikTok Ads Manager to run biddable, auction-based ad campaigns focused on converting views into app downloads.

Using TikTok for Business' Ads Manager, Yubo ran creator-led, native-feeling creatives (including a graphical "notification" video), applied audience targeting and auction bidding to optimize spend. The campaign delivered over 238K app downloads with a 13.3% conversion rate across five markets (UK, US, CA, FR, AU), proving highly cost-effective.

Yubo