Case Study: Candyworks UK achieves 2.5x ROAS with TikTok for Business Spark Ads

Doubling down on an already engaged audience to drive sales and brand awareness

Candyworks UK, an online pick n mix delivery service, wanted to build on its strong organic following and turn that engagement into more sales and brand awareness. Working with TikTok for Business, it used TikTok Spark Ads and In-Feed Ads to extend its existing content to a targeted audience.

TikTok for Business helped Candyworks UK promote organic videos featuring behind-the-scenes packaging and a more personal view of the brand, then optimize campaigns for conversion across the funnel. This approach drove 6.3M+ users reached, 69K+ clicks, and a 2.5x ROAS, while building audience data for prospecting, lookalike audiences, and retargeting.

Candyworks UK