Case Study: Crumbl achieves rapid TikTok follower growth with TikTok for Business

Delivering fresh cravings and new followers

Crumbl, the fast-growing cookie brand known for its weekly rotating menu and strong “drop” culture, wanted to turn its organic TikTok presence into real growth and reach one million followers. TikTok for Business was the platform of choice because Crumbl’s limited-release flavors and built-in FOMO aligned naturally with TikTok’s trend-driven audience.

To achieve this, TikTok for Business used Spark Ads to amplify Crumbl’s authentic content, boost video views, and grow followers while supporting weekly flavor launches and user-generated engagement around hashtags like #crumblreview and #tasteweekly. The campaign reached 22 million people, drove a 1,500% increase in followers over two months, and helped Crumbl surpass its original goal by reaching 2 million followers during the campaign and later exceeding 3 million followers overall.

Crumbl

Jason McGowan

Chief Executive Officer & Co-founder