Case Study: Costa Coffee achieves 42M+ impressions and 159% follower growth with TikTok for Business Spark Ads

Delivering Costa menu items as a memorable experience the TikTok community won’t forget

Costa Coffee worked with TikTok for Business to showcase its menu in an innovative, audience‑tailored way on TikTok. The challenge was to present Costa’s products as relevant to varied customer lifestyles and create native, bespoke creative that felt part of the platform, using TikTok for Business’ Spark Ads format.

TikTok for Business ran a campaign of 14 native, non‑interruptive Spark Ads developed with AnalogFolk that targeted TikTok subcultures like fitness, animals, singing and luxury. The campaign drove over 42 million impressions at a £1.39 CPM and delivered a 159% follower increase (about 18,000 new fans), improving reach, engagement and brand relevance for Costa Coffee.

Costa Coffee

Adam Deal

Social Media Executive