Case Study: eBay deepens engagement with TikTok for Business Voting Stickers

Deepening engagement with TikTok's sneakerhead community using Voting Stickers

eBay wanted to deepen engagement with its sneakerhead audience on TikTok and build on its strong organic community with a more interactive campaign. Working with TikTok for Business, eBay looked to drive its highest engagement yet by giving fans a way to actively participate in deciding which sneakers they loved most.

TikTok for Business supported eBay’s #SneakerShowdown with Voting Stickers on In-Feed Spark Ads, turning the campaign into a bracket-style sneaker tournament where users voted on matchups and the winning shoe got a price drop on eBay. The campaign drove 1.2 million poll votes and delivered a 54% lift in comment rate versus ads without Voting Stickers, showing a strong boost in interactivity and engagement.

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