Case Study: Mirinda achieves 100M views and 126K video submissions with TikTok for Business

Creating excitement around soda flavors for a popular beverage brand in Thailand

Mirinda, a leading soft drink brand in Southeast Asia, wanted to drum up new excitement for its orange, strawberry and green cream soda flavors among Gen Z and Millennials in Thailand. Mirinda partnered with TikTok for Business to amplify awareness using a Branded Hashtag Challenge supported by TopView and In-Feed Ads and creator partnerships.

TikTok for Business ran a six-day #UniquelyFun campaign featuring a gesture-activated Branded Effect, a catchy branded song, creator-produced ad creatives and alternating ad styles to avoid fatigue. The campaign generated 100 million ad impressions, 126,000 user video submissions and 100 million hashtag video views, delivering strong awareness and viral engagement for Mirinda.

Mirinda