Case Study: VERTIES reaches 3.2 million users with TikTok for Business

Creating and engaging an audience for Intermate’s vertical video awards, VERTIES

VERTIES worked with TikTok for Business and Intermate Group to promote the VERTIES awards, a livestream event honoring TikTok creators across categories like food, comedy, fitness, DIY, and education. Their challenge was to attract as many viewers as possible to the livestream and build strong engagement with the audience.

TikTok for Business supported the first test of TikTok’s Livestream Traffic Solution in Germany, with the ceremony streamed on Intermate Group’s TikTok account and presented through a highly TikTok-native house-party concept. The campaign reached 3.2 million users in two hours, generated a 2.3% lift in ad recall, and drove about 40% of traffic from the In-Feed Ad, while sustaining nearly 10,000 concurrent viewers and 250,500 total viewers.

VERTIES