Case Study: Educatly achieves 16K leads with TikTok for Business

Connecting students and universities using TikTok

Educatly, a study abroad platform connecting students with universities across 90 countries, wanted to generate a steady stream of new leads at the lowest possible cost per lead to increase enrollments for its higher education courses. TikTok for Business helped Educatly reach a high-quality audience on TikTok, using TikTok Video Editor to create native-feeling organic content in-house and Spark Ads to promote it, with custom API integration to streamline CRM workflows.

With TikTok for Business, Educatly scaled its campaign to strong performance across awareness and lead generation. The result was over 15K high-quality leads, 40M impressions, a 6.93% conversion rate, more than 2M 6-second video views, and an average cost per lead of €1.50.

Educatly

Elsa Barbera

Head of Marketing