Case Study: Ualá boosts installs and registrations with TikTok for Business

Combining creativity and performance on TikTok to scale growth

Ualá, one of Latin America’s top fintech companies, needed to scale user acquisition in Argentina and Mexico beyond the social platforms it was already using. To reach new audiences and drive more installs and registrations, it turned to TikTok for Business and its TikTok advertising platform.

TikTok for Business worked with Ualá and Winclap Creative Studio on a full-funnel strategy that combined Reach & Frequency, In-Feed Ads, performance campaigns, retargeting, deep-funnel optimization, and TikTok creator-driven content. The approach helped Ualá reach 2.7 million people, generate more than 750,000 views on its app install campaign at a 100% view-through rate, increase installs by 62% and registrations by 57%, and reduce customer acquisition cost by 50% in Argentina and by 4x in Mexico.

Ualá