Case Study: Momentary Ink boosts summer sales with TikTok for Business

Combining awe-inspiring testimonials with the power of TikTok’s auction to boost summer sales

Momentary Ink, which specializes in custom temporary tattoos, wanted to boost summer sales in a cost-effective way by reaching people interested in trying skin art before committing. Working with TikTok for Business and agency partners, the brand aimed to capture attention, drive purchases, and better understand how TikTok influenced discovery and conversions.

TikTok for Business helped Momentary Ink run In-Feed Ads through TikTok Ads Manager using the Conversion Objective, optimized with TikTok Pixel events and post-purchase survey feedback. The campaign delivered 14 million video views, a 1.5% CTR, and a 22% more efficient Purchase CPA than the category benchmark, while 60% of buyers said they discovered the brand on TikTok.

Momentary Ink