Case Study: Momentary Ink boosts summer bookings with TikTok for Business

Combining awe-inspiring testimonials with the power of TikTok’s auction to boost summer sales

Momentary Ink, a brand specializing in custom temporary tattoos, wanted to capture summer demand and drive purchases cost-effectively while showcasing how realistic its tattoos looked. Working with TikTok for Business, the company used TikTok’s In-Feed Ads and auction-based Conversion Objective to reach people likely to buy.

TikTok for Business helped Momentary Ink run testimonial-driven In-Feed Ads, optimize toward mid-funnel actions with the TikTok Pixel, and measure impact through post-purchase surveys. The campaign delivered 14 million video views, a 1.5% click-through rate, and a 22% more efficient Purchase CPA than the category benchmark, while 60% of buyers said they discovered the brand on TikTok.

Momentary Ink

Jordan Denny

Founder & CEO