Case Study: Clearly boosts brand awareness and engagement with TikTok for Business

Clearly - Customer Case Study

Clearly, a proudly Canadian eyewear company, wanted a new way to drive brand awareness and consideration among a younger audience on TikTok while also building inclusive, interactive engagement on the platform. Working with TikTok for Business, Clearly looked to connect with the TikTok community through both organic and paid methods, using branded advertising and creator-led content to make glasses feel stylish and accessible.

TikTok for Business helped Clearly launch the #ClearlyTransform Branded Hashtag Challenge, supported by branded solutions, ad products, custom music from Marmoset, and five high-profile creators who produced authentic transition-style videos. The campaign delivered 20 million video views, increased followers by 12,000 in the first 6 days, reached more than 116 million unique users, generated over 241,000 video submissions and 32.7 million engagements, and lifted ad recall by 13%, outperforming the Kantar norm for the Apparel/Accessories category.

Clearly

Julian Reiche

Sr. Performance Marketing Manager