Case Study: Kintakun achieves 13M video views and nearly double benchmark engagement with TikTok for Business

Captivating the Indonesian youth with a Hashtag Challenge to promote the comfort of Kintakun's newest bedsheets

Kintakun, Indonesia's leading bed cover company, wanted to promote a new bedsheet collection and build affinity with a younger, at-home audience during the pandemic. They engaged TikTok for Business to run an integrated branded campaign, centered on a Branded Hashtag Challenge using a 2D Branded Effect to showcase the product.

TikTok for Business executed the #darikamarKintakun Hashtag Challenge with influencer guidance, Brand Takeover and In-Feed Ads, Discover-page features, and branded music. The campaign drove about 60 million ad impressions, roughly 37,000 user-generated videos using the effect that accumulated 13 million views, and achieved nearly double the benchmark engagement rates.

Kintakun