Case Study: Cornershop by Uber lowers conversion costs with TikTok for Business

Capitalizing on audience learning to drive business results

Cornershop by Uber partnered with TikTok for Business to improve efficient user acquisition in Chile and Brazil. The company wanted to attract new unique purchasers below its target cost while expanding beyond its existing audience.

TikTok for Business helped Cornershop by Uber run a mix of App Install and Conversions campaigns using In-Feed video, TikTok and Pangle placements, broad and lookalike audiences, interests, and retargeting of inactive installers. The approach drove strong results, including a CPI 72% lower than the average across platforms, CPA 36% below target, and a 39% ROI, while also increasing conversions, brand awareness, and new signups.

Cornershop by Uber

Noorpreet Lehl

Global Head of Performance Marketing