Case Study: Strike Gently Co. builds brand awareness with TikTok for Business Promote

Building brand awareness and reaching new audiences with TikTok Promote

Strike Gently Co. is a small Los Angeles-based business that works with diverse artists to create limited-edition enamel pins, woven blankets, and other artistic products. To grow beyond organic reach and build brand awareness with new audiences, the company turned to TikTok for Business and its in-app self-serve Promote tool to amplify content without relying solely on virality.

TikTok for Business helped Strike Gently Co. run Promote campaigns on high-performing TikTok videos to test what resonated with target audiences and gather audience and performance insights. The effort delivered strong results, including one promoted video reaching 700,000 views in a week, another generating a 1.9% click-through rate at $0.27 CPC and more than 1,000 additional daily website visits, and an increase in the brand’s TikTok budget from 0% to 15%.

Strike Gently Co.

Charlie Ambler

Founder