Case Study: Kabam Games achieves 56M video views and 27K video creations to build awareness for its festive in-app event with TikTok for Business

Building awareness and generating buzz ahead for a festive in-app event

Kabam Games wanted to build awareness and generate buzz in Japan for a Golden Week in-app event for its mobile RPG Shop Titans. They partnered with TikTok for Business and leveraged its Branded Hashtag Challenge and augmented reality Branded Effect, supported by Brand Takeover and In-Feed Ads, to reach and engage the gaming community.

TikTok for Business ran a multi-format campaign with creator partnerships that produced 56 million video views, 27,000 video creations and a 1.24% CTR over three days, and it also drove a significant increase in App Store installs in Japan (per App Annie). The mix of the Branded Hashtag Challenge, AR effect, paid placements and creator content delivered strong awareness and user acquisition for Kabam Games.

Kabam Games