Case Study: The AIR App drives app installs and community growth with TikTok for Business

Building a Mighty TikTok Community and Driving App Installs using TikTok

The AIR App partnered with TikTok for Business to build awareness and drive app installs for its student-athlete networking and recruiting platform. The company wanted to connect with athletes and coaches in a fun, engaging way, grow a meaningful user base, and strengthen its position in student-athlete recruiting.

TikTok for Business launched an App Install campaign for The AIR App and amplified creator-made organic content as Spark Ads, using real athlete testimonials and popular creators like Mr. Go 30 and College Athletes, targeting male users ages 13–24. The campaign delivered 22 million video views, 43,000 conversions, and a $1.60 CPA, helping The AIR App scale its community and plan for continued investment.

The AIR App

James Sackville

Founder