Case Study: Converse achieves 75% uplift in brand recall and 24M+ video views with TikTok for Business

Bringing together creatives and shining a light on local talent, online and offline through a truly integrated initiative

Converse partnered with TikTok for Business to bring its Creative All Star Series to London during Fashion Week and grow brand affinity among young local communities. The challenge was to broadcast an offline event to global audiences, inspire creativity around the Converse Pro Leather silhouette, and drive engagement and sign-ups using TikTok formats such as a Branded Hashtag Challenge Plus and creator-led content.

TikTok for Business ran a multi-layered campaign centered on the #ConverseAllStar Branded Hashtag Challenge Plus, amplified by TopView and In-Feed Ads featuring top UK creators and onsite creator live streams and customisation stations. The campaign generated over 24 million video views, 29.7 million impressions, 16.86 million impressions and 1.8 million clicks to the challenge page during the 6-day push, brought together 2,900 creators, achieved a 9.22% engagement rate and delivered a 75% uplift in brand recall.

Converse