Case Study: Veja boosts brand awareness with TikTok for Business Spark Ads

Bringing cleanliness to millions with Spark Ads and cocreation on TikTok

Veja worked with TikTok for Business to introduce Veja Power Action on TikTok, aiming to expand awareness of its message that the product cleans, disinfects, and kills 99.9% of viruses and bacteria. The brand also wanted to drive traffic to a dedicated landing page for the product.

TikTok for Business supported Veja with Spark Ads and co-created content from 18 TikTok creators, optimizing separate campaigns for video views and traffic. The campaign reached 29 million users, exceeded the total views goal by 36%, delivered a 36% VTR for 6-second views, and generated measurable brand lift, including a 9.2% increase in ad recall and an 11.2% increase in brand awareness.

Veja

João Villa Savatin

Digital & Content Manager