Case Study: RMS Beauty boosts site traffic and reaches a new audience with TikTok for Business

Boosting Site Traffic by 80% and Discovering a New Audience on TikTok for Clean Beauty Brand

RMS Beauty, a clean beauty brand founded by Rose-Marie Swift, wanted to refresh its creative, stay current with evolving content formats, and turn its strong organic TikTok presence into a more strategic performance channel. Working with TikTok for Business, the team aimed to build a campaign structure and creative pipeline that could drive traffic and reach new audiences through TikTok Ads.

TikTok for Business helped RMS Beauty launch a traffic-to-conversion approach using Spark Ads, elevated UGC-style content, a TikTok Storefront connected to Shopify, and Shopify Pixel tracking. The results were strong: RMS Beauty achieved a 0.19 CPC, a 2.2% CTR, over 1 million video views, and an 80% ad viewer website visit rate, while also discovering that TikTok drove more website traffic than any other social platform and revealed a surprisingly engaged audience of women aged 45+.

RMS Beauty

Rose-Marie Swift

Founder