Case Study: Wonderskin boosts beauty product sales with TikTok for Business Video Shopping Ads

Boosting product sales amongst beauty customers with Video Shopping Ads

Wonderskin, an award-winning beauty brand known for its clean, high-tech makeup and skincare, wanted to increase sales of its signature no-fade lip stain. To do so, it partnered with TikTok for Business and tested Video Shopping Ads, one of TikTok’s newest shoppable ad solutions.

TikTok for Business helped Wonderskin drive awareness and purchases through tutorial-style in-feed Video Shopping Ads featuring Product Cards and Dynamic Destination landing pages. The campaign delivered strong performance, including 46% higher ROAS, 33% lower cost per complete payment, and a 21% higher complete payment rate, while promoting one hero SKU with multiple color variations.

Wonderskin