Case Study: Yves Rocher achieves increased Gen Z and Millennial brand awareness in Italy with TikTok for Business

Boosting overall brand awareness in Italy among a Gen Z and Millennial audience

Yves Rocher engaged TikTok for Business to boost overall brand awareness in Italy among beauty-conscious Gen Z and Millennial women and to promote its plant-based, natural-beauty positioning. To reach this audience, Yves Rocher used TikTok for Business video In-Feed Ads that aimed to change perceptions around imperfections and connect with younger viewers in their own language.

TikTok for Business ran a creative In-Feed campaign featuring a popular beauty influencer, the “Imperfezioni K.O! Scelgo la Natura” message, upbeat audio, and clear product placement across the video. The campaign drove a 1.51% CTR and a 4.40% engagement rate—well above benchmarks—generating quality traffic to Yves Rocher’s landing page and increasing brand awareness with Gen Z in Italy.

Yves Rocher