Case Study: Princess Polly achieves 15X ROAS with TikTok for Business

Boosting online sales and multiplying ROI with discount codes for fashion-forward TikTok users

Princess Polly, an online fashion retailer known for trend-driven apparel and accessories, wanted to drive new online customers and better measure the impact of its advertising spend. Working with TikTok for Business, the brand used TikTok In-Feed Ads to reach fashion-forward audiences on the platform.

TikTok for Business ran a discount code campaign with auction ads and a traffic objective, using playful, authentic creative aligned with Princess Polly’s brand. The campaign generated over 9 million impressions, a 1.05% click-through rate, and a 15X return on ad spend, with the TIKTOK20 code helping attribute sales directly to TikTok.

Princess Polly

Kim Zorn

Digital Marketing Manager