Case Study: Crew Supply Co. boosts monthly sales with TikTok for Business

Boosting monthly sales for bareware company

Crew Supply Co. is a barware company that wanted to grow a strong following and reach new, relevant audiences on TikTok. Working with TikTok for Business, they began posting organically on the platform in April 2021 and aimed to build awareness beyond the audiences they were reaching on other channels.

TikTok for Business helped Crew Supply Co. lean into trend-driven #asmr content, connect their TikTok app to Shopify for deeper conversion insights, and upload their product catalog for browsing directly from their profile. The approach produced multiple viral videos, including one that reached 1.5 million views and later content that topped 9.3 million views, helping the brand gain 85.4K+ followers, 861K+ likes, and more than $100,000 in revenue in a single month.

Crew Supply Co.