Case Study: Genify Studio boosts in-app purchases and achieves 30.85% conversion rate with TikTok for Business

Boosting in-app purchases and creating a greater online presence with innovative TikTok solutions

Genify Studio, a Vietnamese mobile game developer best known for Meow.io - Cat Fighter, wanted to increase new user sign-ups and in-app purchases and expand beyond Vietnam into other international markets. They partnered with TikTok for Business, using In-Feed Ads along with TikTok’s Creative Tools and Automated Creative Optimization to produce authentic, low-cost video creatives (screen recordings of gameplay) tailored to different countries.

Using TikTok for Business’ creative suite and automated testing to mix-and-match assets, Genify achieved strong results: a 30.85% conversion rate, more than 6 million impressions, 275,000 clicks and 61,000 total installations, with average revenue and installs rising across markets and expansion into five new countries.

Genify Studio