Case Study: K18 Hair boosts brand awareness and follower growth with TikTok for Business

Boosting brand awareness and follower growth in just one month

K18 Hair, a newly launched science- and biotech-based haircare brand, wanted to build rapid awareness on TikTok and introduce its transformative product to a wider audience. With a growing organic account but limited paid advertising history, the company turned to TikTok for Business to help drive hashtag views, follower growth, and video views.

TikTok for Business used Reach & Frequency ad buying, Shopify Pixel integration, and Spark Ads featuring creators like Heidi D’Amelio and Mikayla Nogueira to showcase before-and-after and tutorial content. In one month, K18 Hair achieved more than 27 million video views, 73 million views on #K18Hair, and grew followers from 2,000 to 20,000, while also seeing a 70% lift in daily average sales.

K18 Hair

Michelle Miller

Senior Vice President Marketing