Case Study: Kool-Aid achieves nearly 2 billion video views and 142.5% lift in ad recall with TikTok for Business

Boosting awareness and cultural relevance

Kool-Aid, the iconic American beverage brand known for the Kool-Aid Man, sought to boost cultural and seasonal relevance heading into the holiday season as traditional TV ads became less effective. They partnered with TikTok for Business to reach younger, engaged audiences using TikTok’s creative ad solutions.

TikTok for Business launched the #OhYEAHChristmas Branded Hashtag Challenge supplemented by TopView and In-Feed Ads, a signature song featuring the Kool-Aid Man and Lil’ Jon, creator partnerships, and a $10,000 UGC incentive. The campaign drove almost two billion (1.9B) video views, delivered a 142.5% lift in ad recall, and outperformed platform benchmarks for engagement and user-generated content.

Kool-Aid