Case Study: ATM Gaming boosts app installs with TikTok for Business In-Feed Ads

Boosting App installs for ATM Gaming with In-Feed Ads

ATM Gaming, a French games developer, wanted to drive more app downloads for its party game DAFUQ during the holiday season in 2021. Working with TikTok for Business, it looked to reach a broad 18-34 audience at a time when people were gathering for New Year celebrations.

TikTok for Business helped ATM Gaming use creator-made content promoted through In-Feed Ads in users’ For You feeds, keeping the ads authentic and engaging. The campaign delivered almost 15,000 app installs, reached 1.6 million people, and achieved a low €0.2 CPI, showing that TikTok for Business drove efficient app growth.

ATM Gaming

Antoine Brissy

Co-founder