Case Study: Playa Games achieves higher ROI and thousands of app installs with TikTok for Business

Award-winning mobile game developer Playa Games and their agency Mothership Marketing find high-value customers across Germany and Poland

TikTok for Business worked with Playa Games, an award-winning mobile game developer behind Shakes and Fidget, to boost the game’s profile and find high-value customers in Germany and Poland. The company wanted to introduce the brand to a new audience across both markets and improve the quality of its customer acquisition.

Using TikTok Ads Manager, TikTok for Business helped Playa Games and its agency Mothership Marketing run In-Feed Ads with creator meme ads and gameplay ads, along with Value-Based Optimization to target users most likely to generate higher purchase value. The campaign delivered 1,452 app installs in Germany and 2,550 in Poland, while ROI increased by 18% in Germany and 71% in Poland compared with previous purchase-focused campaigns.

Playa Games