Case Study: Daily You boosts brand awareness and attracts new talent with TikTok for Business

Attracting new talent and boosting brand image

Daily You, a catering company in Hamburg, Germany, worked with TikTok for Business to grow brand awareness and address a staffing shortage in the food industry. The company wanted to improve community interaction on TikTok while also showcasing its business to attract new talent.

TikTok for Business used Spark Ads with Daily You and its agency AMPATHY to test authentic content featuring owner Kemal Üres and employees, then scaled the best-performing ads across targeted ad groups. The campaign delivered 370K impressions, a 3.3% click-through rate, and a 3.7% engagement rate, helping Daily You gain over 100K followers by March 2022, with 20% attributed to the campaign, and generating 25 qualified leads for new staff within a week.

Daily You

Kemal Üres

Managing Partner