Case Study: comdirect achieves 73M impressions and 33% lower CPC with TikTok for Business

Attracting new customers and boosting brand awareness in the finance sector

comdirect is a German bank aiming to simplify banking for 18–28 year‑olds and wanted to increase acquisition and brand awareness for its new current account model while promoting contactless payments. To reach this core audience it partnered with TikTok for Business and used In‑Feed Ads to drive awareness and traffic.

TikTok for Business ran native In‑Feed Ads with authentic, creator‑led creative and precision audience targeting, linking users to comdirect’s website to feed the sales funnel. The campaign delivered over 73 million impressions, more than 17,000 clicks and a cost‑per‑click 33% lower than comdirect’s campaign average, while also improving lower‑funnel KPIs and driving efficient traffic.

Comdirect

Stefan Fischer

Bereichsleiter Marketing