Case Study: PLAY NZ achieves 2.7M impressions and 3.73% engagement with TikTok for Business

Attracting Aussie gamers to experience New Zealand virtually

PLAY NZ needed a way to keep New Zealand top-of-mind for Australian travelers during international travel restrictions by offering a virtual, game-style walkthrough of the country. They worked with TikTok for Business, using a creator-driven In-Feed Ad and Brand Premium placement to reach gaming audiences and promote the PLAY NZ experience.

TikTok for Business partnered with creator William Waiirua to produce a tongue-in-cheek character-selection style ad with an original soundtrack and native TikTok creative features, ensuring it fit the For You feed. The campaign drove 2.7 million impressions, a 3.73% engagement rate and a 2.64% view-through rate, sending a large number of engaged users to the PLAY NZ site and delivering measurable campaign impact.

PLAY NZ